Communication platform is the brand promotion of the basic concept. It is complete unical idea and its own complex of realization instruments.
We propose strategy of brand identity development on the basis of sports and active life style valuation and image.
- Action Sports Marketing consultation: analysis, information research; evaluation, correcting promotion strategies; events schedule compilation for sponsors' support, sportsmen (sport team) selection for brand endorsement.
- Recommendation in choice of Action Sports for brand promotion and sponsorship.
- Brand promotion program support with action sports culture, correcting current program.
Development and realization of communication programs including all channels and instruments of communication with the customer for penetration deepening and cover increasing.
TTL — «through the line» — Integrated communication including ATL and BTL instruments.
- Creation and control of concept realization.
- Crew selection: photographers, cameramen, directors, models, sportsmen.
- Place selection: studios, pavilions, landscapes.
- Sport, advertising, documentary photo and video production.
- Edition, mastering, sound recording, CD/DVD recording and copying.
- Information environment research and evaluation
- Development and realization of communication instruments complex
- Establishment and development of relationships with the mass media.
- Realization of all types of relationships with a press: initiation of publication, control and qualitative assessment of information, development and realization of co-projects.
- Information texts and documents preparation and writing.
- Development and support of own information sources: site, blog, e-magazine, brochure, newspaper, etc.
- Development and support of partnership and sponsorship of events, sportsmen, teams and clubs.
- Consulting in sport team and sportsmen recruiting for endorsement and sponsorship.
- Sportsmen, sport team PR and promotion by personal program: competition and events (Russian and international) participant, rating attendance and mentioning in press.
- Programs of straightness of sponsor mentioning in events.
- Development and realization of full event complex.
- Project's concept creation.
- Event image development (semantic, visual and verbal concept).
- PR-campaign of event (before, on time, after).
- Event's promotion and announcement (advertising, promo, guerilla).
- Events partners engaging, co-promotion.
- Event realization.
- Event placement: choice and preparing, getting all permission.
- Technical support of event: music, light, special facility, safety, security, cleaning service.
- Unical parks concept developmen.
- Action Sports facility development and building: single or complex of constructions for bmx, skateboarding, aggressive inline skating, akrostreet, snowboarding, ski, etc.
- Facility can be developed upon a typical and special project. It can be static or mobile.
- Engineering of various degree of complexity tracks for competition in various Action Sports — earth, snow, mountain, water — alpine skiing, all types of bikes, wakeboarding, motorsports, etc.
- Collecting and providing of action sports videos (spots, movies, train spots, programs).
- Legal support of video license.
- Video distribution on TV channels, broadcasting organization.
- Internet broadcasting.
- Live broadcasting on TV and Internet.
Group of companies Talosto
«Talosto» the leader of frozen food production in the Russian Federation: ice-cream, frozen premade products and frozen paste.
The group was founded in 1992 as an ice-cream distributor. Now includes factories of frozen premade products and paste production: «Talosto» (Saint-Petersburg), «Talosto-Volhov» (Lenoblast), Ozersk milk plant, «Proviz», Podolsk cold store facility (Moscow oblast), «Talosto-Shahti». The head company of the group is ZAO «Talosto». The main brands: «Krutishka», «Mini-Bikini», «Zolotoi Slitok», «La Femme». Ice-cream production amounts 60% of the total turnover. The share of «Talosto» in this market is 12, 4%.
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