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Communication platform is the brand promotion of the basic concept. It is complete unical idea and its own complex of realization instruments.
We propose strategy of brand identity development on the basis of sports and active life style valuation and image.
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- Action Sports Marketing consultation: analysis, information research; evaluation, correcting promotion strategies; events schedule compilation for sponsors' support, sportsmen (sport team) selection for brand endorsement.
- Recommendation in choice of Action Sports for brand promotion and sponsorship.
- Brand promotion program support with action sports culture, correcting current program.
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Development and realization of communication programs including all channels and instruments of communication with the customer for penetration deepening and cover increasing.
TTL — «through the line» — Integrated communication including ATL and BTL instruments.
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- Creation and control of concept realization.
- Crew selection: photographers, cameramen, directors, models, sportsmen.
- Place selection: studios, pavilions, landscapes.
- Sport, advertising, documentary photo and video production.
- Edition, mastering, sound recording, CD/DVD recording and copying.
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- Information environment research and evaluation
- Development and realization of communication instruments complex
- Establishment and development of relationships with the mass media.
- Realization of all types of relationships with a press: initiation of publication, control and qualitative assessment of information, development and realization of co-projects.
- Information texts and documents preparation and writing.
- Development and support of own information sources: site, blog, e-magazine, brochure, newspaper, etc.
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- Development and support of partnership and sponsorship of events, sportsmen, teams and clubs.
- Consulting in sport team and sportsmen recruiting for endorsement and sponsorship.
- Sportsmen, sport team PR and promotion by personal program: competition and events (Russian and international) participant, rating attendance and mentioning in press.
- Programs of straightness of sponsor mentioning in events.
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- Development and realization of full event complex.
- Project's concept creation.
- Event image development (semantic, visual and verbal concept).
- PR-campaign of event (before, on time, after).
- Event's promotion and announcement (advertising, promo, guerilla).
- Events partners engaging, co-promotion.
- Event realization.
- Event placement: choice and preparing, getting all permission.
- Technical support of event: music, light, special facility, safety, security, cleaning service.
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- Unical parks concept developmen.
- Action Sports facility development and building: single or complex of constructions for bmx, skateboarding, aggressive inline skating, akrostreet, snowboarding, ski, etc.
- Facility can be developed upon a typical and special project. It can be static or mobile.
- Engineering of various degree of complexity tracks for competition in various Action Sports — earth, snow, mountain, water — alpine skiing, all types of bikes, wakeboarding, motorsports, etc.
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- Collecting and providing of action sports videos (spots, movies, train spots, programs).
- Legal support of video license.
- Video distribution on TV channels, broadcasting organization.
- Internet broadcasting.
- Live broadcasting on TV and Internet.
Nissan Russian Adventure — Bib draw
20 Января 2009 года
The riders have picked their bibs, they know now in which order they are going to ride the face for the first contest of the FWT 2009
The first contest day of the Nissan Russian Adventure has been postponed. But the opening ceremony of the event and the riders' bib draw took place as planned in Sochi. Here is the starting list with bib numbers: MEN BIB FAMILY NAME FIRST NAME NATIONALITY SPORT 1 TOELDERER MITCH AUT SNB 2 PERMIN RICHARD FRA SKI 3 REGENSBURGER DANIEL AUT SNB 4 WINDSTEDT HENRIK SWE SKI 5 MAGNUSSON DAVID NOR SNB 6 DUCROZ AURELIEN FRA SKI 7 ORLEY FLO AUT SNB 8 BARKERED REINE SWE SKI 9 KHRYACHKOV GENNADY RUS SNB 10 ZACKRISSON KAJ SWE SKI 11 WATSON DAVE USA SNB 12 GILLIOZ RAPHY SUI SKI 13 DRUZHININ EGOR RUS SNB 14 LILIEQUIST SVERRE SWE SKI 15 FALCO JULIEN SUI SNB 16 BAYDAEV ALEXANDER RUS SKI 17 SOMMER ANDRE SUI SNB 18 MICHAUD SEB FRA SKI 19 KLASSEN STEVE USA SNB 20 GARBIEL CRAIG USA SKI 21 LVOV PAVEL RUS SNB 22 VASIUK ESTANISLAO ARG SKI 23 THEMEL ERIC AUT SNB 24 MEYNET OLIVIER FRA SKI 25 NERI CYRIL SUI SNB 26 DUCHOSAL THIBAUD FRA SKI 27 EMERY JONAS SUI SNB 28 HAUNHOLDER MATTHIAS AUT SKI 29 BROMMELSIEK WILL USA SNB 30 DIET THOMAS FRA SKI 31 COUDRAY ALEX SUI SNB 32 PASQUIER NICOLAS SUI SKI 33 DE LE RUE XAVIER FRA SNB 34 TABKE DREW USA SKI 35 BULLET RAPHAEL SUI SNB 36 VOLE TORGRIM NOR SKI 37 ZIPSER MAX AUT SNB 38 POST GRIFFIN USA SKI 39 LINDBERG WILLE SWE SKI 40 COIRIER ADRIEN FRA SKI WOMEN BIB FAMILY NAME FIRST NAME NATIONALITY SPORT 42 LEISIBACH RUTH SUI SNB 43 MC MILLAN JESS USA SKI 44 BOCK ALINA GER SNB 45 JAKOBSSON STINA SWE SKI 46 PAHL ELISABETH RUS SNB 47 MEYNET CAROLINE FRA SKI 48 KARVINEN ANNIINA FIN SNB 49 ENDERUD ANE NOR SKI 50 ZENKLUSEN NATHALIE SUI SNB 51 HARGIN JANETTE SWE SKI 52 HAGEN CHARLOTTE NOR SNB 53 BURGE JAMIE USA SKI 54 HARKONEN KAISA FIN SNB 55 PADOEY TONJE NOR SKI 56 SAUGSTAD ELYSE USA SKI 57 PERSSON MARJA SWE SKI 58 SOROKINA VERONIKA RUS SKI
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