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Communication platform is the brand promotion of the basic concept. It is complete unical idea and its own complex of realization instruments.
We propose strategy of brand identity development on the basis of sports and active life style valuation and image.
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- Action Sports Marketing consultation: analysis, information research; evaluation, correcting promotion strategies; events schedule compilation for sponsors' support, sportsmen (sport team) selection for brand endorsement.
- Recommendation in choice of Action Sports for brand promotion and sponsorship.
- Brand promotion program support with action sports culture, correcting current program.
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Development and realization of communication programs including all channels and instruments of communication with the customer for penetration deepening and cover increasing.
TTL — «through the line» — Integrated communication including ATL and BTL instruments.
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- Creation and control of concept realization.
- Crew selection: photographers, cameramen, directors, models, sportsmen.
- Place selection: studios, pavilions, landscapes.
- Sport, advertising, documentary photo and video production.
- Edition, mastering, sound recording, CD/DVD recording and copying.
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- Information environment research and evaluation
- Development and realization of communication instruments complex
- Establishment and development of relationships with the mass media.
- Realization of all types of relationships with a press: initiation of publication, control and qualitative assessment of information, development and realization of co-projects.
- Information texts and documents preparation and writing.
- Development and support of own information sources: site, blog, e-magazine, brochure, newspaper, etc.
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- Development and support of partnership and sponsorship of events, sportsmen, teams and clubs.
- Consulting in sport team and sportsmen recruiting for endorsement and sponsorship.
- Sportsmen, sport team PR and promotion by personal program: competition and events (Russian and international) participant, rating attendance and mentioning in press.
- Programs of straightness of sponsor mentioning in events.
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- Development and realization of full event complex.
- Project's concept creation.
- Event image development (semantic, visual and verbal concept).
- PR-campaign of event (before, on time, after).
- Event's promotion and announcement (advertising, promo, guerilla).
- Events partners engaging, co-promotion.
- Event realization.
- Event placement: choice and preparing, getting all permission.
- Technical support of event: music, light, special facility, safety, security, cleaning service.
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- Unical parks concept developmen.
- Action Sports facility development and building: single or complex of constructions for bmx, skateboarding, aggressive inline skating, akrostreet, snowboarding, ski, etc.
- Facility can be developed upon a typical and special project. It can be static or mobile.
- Engineering of various degree of complexity tracks for competition in various Action Sports — earth, snow, mountain, water — alpine skiing, all types of bikes, wakeboarding, motorsports, etc.
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- Collecting and providing of action sports videos (spots, movies, train spots, programs).
- Legal support of video license.
- Video distribution on TV channels, broadcasting organization.
- Internet broadcasting.
- Live broadcasting on TV and Internet.
Freeride-zone at 15th Jubilee Ski Salon: Thank you all, everyone is happy
16 Ноября 2008 года
During the three days of Ski Salon 2008 everybody who has to do with freeride — an entertainment snowboard and ski discipline — visited the freeride-zone. Guests from Elbrus, Dombai, Kirovsk, Krasnaya Polyana, Kamchatka, Sheregesh and other Russian regions came in stylized «flat 360» for party and fare. Every minute sportsmen, journalists and photographs visited the stand.
On the first day, the 31st of October, a well-known guide of Vertikalny Mir Vitaly Iliynih presented with pleasure a Heli-ski program and backcountry master Maxim Pankov showed the audience his new book «Feeling of Snow».
The whole second day of the main ski exhibition of the year was devoted to the films about the most interesting moments of freeride season 2007\2008. Charming Veronika Sorokina commented on the videos about the best freeride events of the last seasons: Nissan Russian Adventure, Freeride World Tour, Elbrus Open-2008, Khibini Freeride Cup 2007–2008, stories of program «Tochka Otriva» etc. The first meeting of Russian Freeride Committee under Mountaineering Federation of Russia took place in the conference hall.
On the 1st of November Nicolas Hale-Woods — organizer of the most important freeride competitions in the world in Verbier and founder of Freeride World Tour — came to Moscow specially for freeride-zone.
During the interview he mentioned several interesting facts of Freeride World Tour and the 1st event Nissan Russian Adventure-2009, which will take place 20–25th of January in Krasnaya Polyana. The main piece of news was holding of Russian Freeride Qualification Series which will become a part of Freeride World Tour.
On the 2nd of November the photographers ruled at the stand «flat 360»: freeride photos of Konstantin Galat, Stanislav Solntcev, Ksenia Chekulaeva were shown. Freeriders like other sportsmen sometimes need medical care and Julia Zakharchenko — isurance company «Standart-Reserve» representative — told about features of sport insurance. During the brakes between the thematic presentations all the guests of freeride-zone enjoyed warming cocktails from Finlandia vodka and real freeride-communication — without borders, without beaten tracks.
Freeride-zone of 15th Ski Salon finished the work, opening a new winter season. This season will be full of welcome surprises, new slopes and healthy adrenaline! See you on the slope!
Sport Communication Agency 360SCA team thanks for the opportunity of organizing freeride-zone at Ski Salon: Anastasia Parafilo, SkiBuildExpo coordinator
Maxim Lubavin, SkiBuildExpo representative
Insurance company «Standart-Reserv»
Finlandia vodka brand
Ski Expo Rus chiefs
and Alexey Golovchenko personally.
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