360° SCA

rus / eng

Philosophy

Sport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.

Marketing communications. We start building any communication from the answer to a question: what do we want to say and to whom? And only after that we apply all the necessary tools that let us say what we want and to whom we want with maximum effect. There are instruments that we have mastered perfectly, and there are ones we have to create depending on the goals. All members of our team can effectively apply the well known marketing instruments, but we are sure that the use of standard instruments is not enough for performing concrete tasks. Here, individual approach is needed.

Sport. The sports we chose have many names: extreme, non-Olympic, action sport, fun sport, etc. We prefer to call them «alternative sports», as in the frame of sport this name lets us embrace quite a wide variety of sports. Also it lets us avoid such connotations like in case with «extreme sports», associated mainly with teens and high level of risk for health, but it is not always like this (потому что?). But, honestly speaking, in the most interesting cases we are ready to work with traditional sports. All members of our team ride or play something.

People. They are the most important for us. They are the ones who determine what we do. People who work in the agency should enjoy their job, that's why they love what they do and succeed in it. The people who take part in our projects are the main, that's why we try to offer them only the things they will really like and need. The people who apply to us for service are everything for us, as they are the ones who make our work effective and efficient.
All members of our team communicate with people, not brands, companies, legal entities, robots etc.

We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency.

More: services, portfolio, clients&partners.

News archive /2008

Freeride-zone at 15th Jubilee Ski Salon: Thank you all, everyone is happy

16 Ноября 2008 года

During the three days of Ski Salon 2008 everybody who has to do with freeride — an entertainment snowboard and ski discipline — visited the freeride-zone. Guests from Elbrus, Dombai, Kirovsk, Krasnaya Polyana, Kamchatka, Sheregesh and other Russian regions came in stylized «flat 360» for party and fare. Every minute sportsmen, journalists and photographs visited the stand.
On the first day, the 31st of October, a well-known guide of Vertikalny Mir Vitaly Iliynih presented with pleasure a Heli-ski program and backcountry master Maxim Pankov showed the audience his new book «Feeling of Snow».
The whole second day of the main ski exhibition of the year was devoted to the films about the most interesting moments of freeride season 2007\2008. Charming Veronika Sorokina commented on the videos about the best freeride events of the last seasons: Nissan Russian Adventure, Freeride World Tour, Elbrus Open-2008, Khibini Freeride Cup 2007–2008, stories of program «Tochka Otriva» etc. The first meeting of Russian Freeride Committee under Mountaineering Federation of Russia took place in the conference hall.
On the 1st of November Nicolas Hale-Woods — organizer of the most important freeride competitions in the world in Verbier and founder of Freeride World Tour — came to Moscow specially for freeride-zone.
During the interview he mentioned several interesting facts of Freeride World Tour and the 1st event Nissan Russian Adventure-2009, which will take place 20–25th of January in Krasnaya Polyana. The main piece of news was holding of Russian Freeride Qualification Series which will become a part of Freeride World Tour.
On the 2nd of November the photographers ruled at the stand «flat 360»: freeride photos of Konstantin Galat, Stanislav Solntcev, Ksenia Chekulaeva were shown. Freeriders like other sportsmen sometimes need medical care and Julia Zakharchenko — isurance company «Standart-Reserve» representative — told about features of sport insurance. During the brakes between the thematic presentations all the guests of freeride-zone enjoyed warming cocktails from Finlandia vodka and real freeride-communication — without borders, without beaten tracks.
Freeride-zone of 15th Ski Salon finished the work, opening a new winter season. This season will be full of welcome surprises, new slopes and healthy adrenaline! See you on the slope!

Sport Communication Agency 360SCA team thanks for the opportunity of organizing freeride-zone at Ski Salon:

Anastasia Parafilo, SkiBuildExpo coordinator
Maxim Lubavin, SkiBuildExpo representative
Insurance company «Standart-Reserv»
Finlandia vodka brand
Ski Expo Rus chiefs
and Alexey Golovchenko personally.