-
Communication platform is the brand promotion of the basic concept. It is complete unical idea and its own complex of realization instruments.
We propose strategy of brand identity development on the basis of sports and active life style valuation and image.
-
- Action Sports Marketing consultation: analysis, information research; evaluation, correcting promotion strategies; events schedule compilation for sponsors' support, sportsmen (sport team) selection for brand endorsement.
- Recommendation in choice of Action Sports for brand promotion and sponsorship.
- Brand promotion program support with action sports culture, correcting current program.
-
Development and realization of communication programs including all channels and instruments of communication with the customer for penetration deepening and cover increasing.
TTL — «through the line» — Integrated communication including ATL and BTL instruments.
-
- Creation and control of concept realization.
- Crew selection: photographers, cameramen, directors, models, sportsmen.
- Place selection: studios, pavilions, landscapes.
- Sport, advertising, documentary photo and video production.
- Edition, mastering, sound recording, CD/DVD recording and copying.
-
- Information environment research and evaluation
- Development and realization of communication instruments complex
- Establishment and development of relationships with the mass media.
- Realization of all types of relationships with a press: initiation of publication, control and qualitative assessment of information, development and realization of co-projects.
- Information texts and documents preparation and writing.
- Development and support of own information sources: site, blog, e-magazine, brochure, newspaper, etc.
-
- Development and support of partnership and sponsorship of events, sportsmen, teams and clubs.
- Consulting in sport team and sportsmen recruiting for endorsement and sponsorship.
- Sportsmen, sport team PR and promotion by personal program: competition and events (Russian and international) participant, rating attendance and mentioning in press.
- Programs of straightness of sponsor mentioning in events.
-
- Development and realization of full event complex.
- Project's concept creation.
- Event image development (semantic, visual and verbal concept).
- PR-campaign of event (before, on time, after).
- Event's promotion and announcement (advertising, promo, guerilla).
- Events partners engaging, co-promotion.
- Event realization.
- Event placement: choice and preparing, getting all permission.
- Technical support of event: music, light, special facility, safety, security, cleaning service.
-
- Unical parks concept developmen.
- Action Sports facility development and building: single or complex of constructions for bmx, skateboarding, aggressive inline skating, akrostreet, snowboarding, ski, etc.
- Facility can be developed upon a typical and special project. It can be static or mobile.
- Engineering of various degree of complexity tracks for competition in various Action Sports — earth, snow, mountain, water — alpine skiing, all types of bikes, wakeboarding, motorsports, etc.
-
- Collecting and providing of action sports videos (spots, movies, train spots, programs).
- Legal support of video license.
- Video distribution on TV channels, broadcasting organization.
- Internet broadcasting.
- Live broadcasting on TV and Internet.
Andrey Kamenev
Andrey Kamenev has no opponents among Russian photographers: he dived under ice on the North Pole, descended the sinkhole caves in Mexico, climbed the mountain wall in Switzerland-all in all, he seriously risked to make spectacular shots.
In fifteen years he travelled over seventy countries, crossed more than for million kulometers on different means of transport. In other words, he travelled around the world approximately 100 times. Andrey speaking about creative impulses, birds and what should be lo «Every creative impulse should come from inside, not from outside. If a person hanger a huge camera on his neck and looks like a fashionable photographer, it won’t make sense. I haven’t learned anywhere, I was concerned with birds. My dream was to invent an identifier of the USSR birds. First, I thought to do it with drawn pictures. But you could die drawing every feather! It is much easier to shoot a bird. Soon I understood that it is almost impossible to shoot a bird using a standard camera. At those times, in the 70’s the choice was not big and I dreamed of a reflex camera to attach binoculars or a telescope to it and to get to birds closer. Then for a long time, from 1976 to 1988, I pictured nature, birds and everything. Ant then I quit my main job- I was fed up with sitting in a box. I was a test engineer and flew helicopters, not because I wanted to fly -I was late to enter VGIK and didn’t want to go to army. So, I entered the University of Cartography and p-Photo, because the word “photo” was in the name. There I was taught professional technical photography, so I know what none of the modern photographers knows. Essentially, any professional reportage photographer can shoot anything. But I’m not sure that all of them will go down 400 meters on a rope to a Mexican cave or dive under ice on the North Pole. Or on Dombai you can walk to the middle of the route without skis, but you have to be there for 5–6 hours in minus 20 and shoot! Who would like to make such a photo session even for a thousand dollars for example? They will think- «What for? I’d better shoot football for the same money.» So, you have to love in anyway!”
|
|