PhilosophySport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.
Sport. The sports we chose have many names: extreme, We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency. Photo&VideoAndrey Kamenev Andrey Kamenev has no opponents among Russian photographers: he dived under ice on the North Pole, descended the sinkhole caves in Mexico, climbed the mountain wall in In fifteen years he travelled over seventy countries, crossed more than for million kulometers on different means of transport. In other words, he travelled around the world approximately 100 times. Andrey speaking about creative impulses, birds and what should be lo «Every creative impulse should come from inside, not from outside. If a person hanger a huge camera on his neck and looks like a fashionable photographer, it won’t make sense. I haven’t learned anywhere, I was concerned with birds. My dream was to invent an identifier of the USSR birds. First, I thought to do it with drawn pictures. But you could die drawing every feather! It is much easier to shoot a bird. Soon I understood that it is almost impossible to shoot a bird using a standard camera. At those times, in the 70’s the choice was not big and I dreamed of a reflex camera to attach binoculars or a telescope to it and to get to birds closer. Then for a long time, from 1976 to 1988, I pictured nature, birds and everything. Ant then I quit my main job- I was fed up with sitting in a box. I was a test engineer and flew helicopters, not because I wanted to fly -I was late to enter VGIK and didn’t want to go to army. So, I entered the University of Cartography and Essentially, any professional reportage photographer can shoot anything. But I’m not sure that all of them will go down 400 meters on a rope to a Mexican cave or dive under ice on the North Pole. Or on Dombai you can walk to the middle of the route without skis, but you have to be there for |