rus / eng



Sport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.

Marketing communications. We start building any communication from the answer to a question: what do we want to say and to whom? And only after that we apply all the necessary tools that let us say what we want and to whom we want with maximum effect. There are instruments that we have mastered perfectly, and there are ones we have to create depending on the goals. All members of our team can effectively apply the well known marketing instruments, but we are sure that the use of standard instruments is not enough for performing concrete tasks. Here, individual approach is needed.

Sport. The sports we chose have many names: extreme, non-Olympic, action sport, fun sport, etc. We prefer to call them «alternative sports», as in the frame of sport this name lets us embrace quite a wide variety of sports. Also it lets us avoid such connotations like in case with «extreme sports», associated mainly with teens and high level of risk for health, but it is not always like this (потому что?). But, honestly speaking, in the most interesting cases we are ready to work with traditional sports. All members of our team ride or play something.

People. They are the most important for us. They are the ones who determine what we do. People who work in the agency should enjoy their job, that's why they love what they do and succeed in it. The people who take part in our projects are the main, that's why we try to offer them only the things they will really like and need. The people who apply to us for service are everything for us, as they are the ones who make our work effective and efficient.
All members of our team communicate with people, not brands, companies, legal entities, robots etc.

We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency.

More: services, portfolio, clients&partners.

News archive /2009 /2011 /2010 /2008

  • 24.01.09

    Overall results — Nissan Russian Adventure

    Final results, Nissan Russian Adventure 2009 Ski Men: Sverre Liliequist (SWE) Snowboard Men: Cyril Neri (SUI) Ski Women: Jess Mc Millan (USA) Snowboard Women: Aline Bock (GER)
  • 23.01.09

    Day 2 of competition in Sochi postponed

    The second day of competition that was scheduled to take place today,Friday January 23, is postponed due to warm temperatures. These conditions are not ideal for the security of the riders.
  • 22.01.09

    Results after Day 1 in Sochi

    Results after Day 1 — Nissan Russian Adventure, Sochi '09
  • 22.01.09

    An amazing day 1 for the Nissan Russian Adventure 2009 in Sochi

    Day 1 of the long awaited first stage of the Freeride World Tour 2009, the Nissan Russian Adventure, took place today in the Krasnaya Polyana resort near Sochi in Russia, the site for the 2014 Olympic Games.
  • 21.01.09

    D-1 for the Nissan Russian Adventure 2009 in Sochi

    The snow was long awaited in Sochi and it fell! On Tuesday, thick snow made the visibility for the riders nearly impossible when they went to check out the venue chosen for the first day of competition. On Wednesday morning, the clouds disappeared leaving blue skies, but the time required to secure the face was a concern for the organization, so they decided to postpone the first day of competition with a possibility of beginning on Thursday. So the 57 riders present will have the opportunity to ski and check out the area today.
  • 20.01.09

    Nissan Russian Adventure — Bib draw

    The riders have picked their bibs, they know now in which order they are going to ride the face for the first contest of the FWT 2009
  • 16.01.09

    The Nissan Russian Adventure will launch the 2009 Freeride World Tour

    Get ready for the first of the 4 FWT stops in Sochi, Russia, January 20th — 25th The Freeride World Tour kicks off in Sochi and the world’s best riders, the organizers, the partners and a team of certified judges are ready for the action.