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Philosophy

Sport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.



Marketing communications. We start building any communication from the answer to a question: what do we want to say and to whom? And only after that we apply all the necessary tools that let us say what we want and to whom we want with maximum effect. There are instruments that we have mastered perfectly, and there are ones we have to create depending on the goals. All members of our team can effectively apply the well known marketing instruments, but we are sure that the use of standard instruments is not enough for performing concrete tasks. Here, individual approach is needed.

Sport. The sports we chose have many names: extreme, non-Olympic, action sport, fun sport, etc. We prefer to call them «alternative sports», as in the frame of sport this name lets us embrace quite a wide variety of sports. Also it lets us avoid such connotations like in case with «extreme sports», associated mainly with teens and high level of risk for health, but it is not always like this (потому что?). But, honestly speaking, in the most interesting cases we are ready to work with traditional sports. All members of our team ride or play something.

People. They are the most important for us. They are the ones who determine what we do. People who work in the agency should enjoy their job, that's why they love what they do and succeed in it. The people who take part in our projects are the main, that's why we try to offer them only the things they will really like and need. The people who apply to us for service are everything for us, as they are the ones who make our work effective and efficient.
All members of our team communicate with people, not brands, companies, legal entities, robots etc.

We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency.

More: services, portfolio, clients&partners.


News archive /2009

An amazing day 1 for the Nissan Russian Adventure 2009 in Sochi

22 Января 2009 года

Day 1 of the long awaited first stage of the Freeride World Tour 2009, the Nissan Russian Adventure, took place today in the Krasnaya Polyana resort near Sochi in Russia, the site for the 2014 Olympic Games.

Everything was perfect to make this event a success, large amounts of fresh snow, blue skies with no clouds in sight and riders ready to take on an impressive face for the first competition of the season.

Visible from just about everywhere, there were 4 starting points at the summit of the ski area offering various choices in runs from open runs, rocky terrain, cornices and cliff jumps. After having accomplished the first section with a bit of sluff (small surface snow movement that can make it difficult to remain steady), there was an area of rolling hills that provided a playground for their creativity with jump options and line choices where all 56 riders were able to reveal their talent.

The face required a lot of preparation from the security team comprised of mountain guides. In the last few days, there was major snowfall at the starting points on the crest which created massive cornices. «Our work modified the terrain a bit revealing icy areas notably when we cleared some high-risk zones» said Stephane Dan. «The last inspection between 8:15 and 9:15 is so important that it is essential to win. There were numerous riders that were waiting for the last visual confirmation before making their tactical decisions even after discussions with other riders during the Riders’ Meeting conducted by the mountain guides Wednesday night.»

Aurelien Ducroz (FRA) leads the men’s ski competition. Heading down with bib number 6, he has an incredible run. He started at the most difficult area with perfection beginning with a few fluid turns and a jump. With surgical precision, he maintained his ideal trajectory, whereas Henrik Windstedt (SWE), winner of the Freeride World Tour 2008, who took this line just a bit earlier unfortunately, fell. Ending this technical area with a 15–meter jump, he completed the run with ease. Maintaining an ideal speed throughout the run, he chose a run that came naturally for him.

On this mythical face for Russian skiers, Seb Michaud (FRA) was also applauded by the crowd in the beginning of his breathtaking run by choosing an aerial line with a high cliff in the middle where he remained naturally fluid. A truly impressive jump, the largest of the day of at least 20 meters, with a perfect landing. He said himself that the second part of the run, much less technical, was not so inspiring, but the crowd enjoyed the show. Second in the Freeride World Ranking 2008, Seb, at the age of 35, must be considered one of the contenders for the title in 2009.

Jess McMillan (USA) ranks first for the women’s ski competition. She chose the most technical starting point without hesitation mastering the first and most difficult section with fluidity and ease. The challenging zones revealed her notable agility and remarkable ski technique that along with her jumps and choice of line made her lead the competition.

By choosing a less difficult line than Jess, Marja Persson (SWE) skied extremely well in the first section, going almost as hard as the men, with impressive jumps. In the second half of the run, she chose a much more direct line thus speed became more important than control. She will, without a doubt, learn from this lesson and modify her strategy for Day 2.

Eric Themel (AUT) leads the men’s snowboard competition. Raising the standards high for the competitors to follow, Eric traced a magnificent line with perfect execution even with the sluff and mastered his jumps. On the second half of the run, he chose a unusual line through trees that no other rider attempted with perfect control, power and absolute fluidity.

Cyril Neri (SUI) proclaimed that he was riding for pleasure rather than put himself under the pressure of the competition; and this mind-set worked well for this 3–time winner of the Verbier Xtreme. He had a fluid start even with a grab on two hanging cliffs and a spectacular jump near the bottom of the technical area. He then performed a back flip on a natural pipe which attests to his remarkable creativity on all terrains which leaves Eric leading only by a thread.

Annina Karvinen (FIN) ranks first of the women’s snowboard competition. She chose a difficult line and performed well which attests to her rapid progression. Close behind,

Nathalie Zenklusen (SUI) headed down the slope with no hesitation and a perfect line; just a slight lack of speed made the difference.

Reigning World Champion of the Freeride World Tour 2008, Ruth Leisibach (SUI) unfortunately was injured while training the day before the competition.

A few quotes from the day…

Aurelien Ducroz, Nissan Sports Adventure athlete, current men’s ski leader: «I had a lot of pressure after Henrick (Windstedt) fell taking the same line I had chosen. I had defined my line and I decided to take it without hesitation. Everything went perfectly. I jumped exactly where I had planned and I was able to pick up speed to continue the rest fluidly so I could play with the terrain notably with jumps.
However, my story could have been different because I just got my equipment at midnight last night; I have been waiting for them for three days… they got lost somewhere between Geneva and Sochi. I was so happy to see my skis this morning that I knew nothing could stop me today!»

Seb Michaud, 2nd in the men’s ski ranking: «The top of the slope was everything I love about freeride…pure lines on fresh snow, technical difficulty. I chose this line and did exactly as I had envisioned it. The bottom half, less steep, was just not as fun for me. Ten years ago, I would have given all my energy to win, but today I didn’t do anything exceptional at the end. That probably cost me the leading position and I am fully aware of it!»

Tags: FWT, NRA