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Philosophy

Sport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.



Marketing communications. We start building any communication from the answer to a question: what do we want to say and to whom? And only after that we apply all the necessary tools that let us say what we want and to whom we want with maximum effect. There are instruments that we have mastered perfectly, and there are ones we have to create depending on the goals. All members of our team can effectively apply the well known marketing instruments, but we are sure that the use of standard instruments is not enough for performing concrete tasks. Here, individual approach is needed.

Sport. The sports we chose have many names: extreme, non-Olympic, action sport, fun sport, etc. We prefer to call them «alternative sports», as in the frame of sport this name lets us embrace quite a wide variety of sports. Also it lets us avoid such connotations like in case with «extreme sports», associated mainly with teens and high level of risk for health, but it is not always like this (потому что?). But, honestly speaking, in the most interesting cases we are ready to work with traditional sports. All members of our team ride or play something.

People. They are the most important for us. They are the ones who determine what we do. People who work in the agency should enjoy their job, that's why they love what they do and succeed in it. The people who take part in our projects are the main, that's why we try to offer them only the things they will really like and need. The people who apply to us for service are everything for us, as they are the ones who make our work effective and efficient.
All members of our team communicate with people, not brands, companies, legal entities, robots etc.

We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency.

More: services, portfolio, clients&partners.


News archive /2009

D-1 for the Nissan Russian Adventure 2009 in Sochi

21 Января 2009 года

The snow was long awaited in Sochi and it fell! On Tuesday, thick snow made the visibility for the riders nearly impossible when they went to check out the venue chosen for the first day of competition. On Wednesday morning, the clouds disappeared leaving blue skies, but the time required to secure the face was a concern for the organization, so they decided to postpone the first day of competition with a possibility of beginning on Thursday. So the 57 riders present will have the opportunity to ski and check out the area today.

The bib draw as part of the opening ceremony took place on Tuesday in the Nissan village at the base of the mountain. Mitch Toelderer (AUT) and Richard Permin (FRA) will trace the first lines in snowboard and ski with bib numbers 1 and 2. The Pro Freeriders Board 2009 made the decision for the second day of the competition to reverse the starting list to even out their chances. The final ranking for the event will be defined by the addition of the scores for the two days unless a second competition day is not possible in which case, the first day will determine the final ranking.

Everyone is in the starting blocks for the first stop in Krasnaya Polyana with two great venues chosen by the mountain guides present:
The Salymovski face, chosen for the first day of competition and situated at the top of the ski lifts, is perfect for public viewing; andthe arrival area is easily accesible thus they will be able to see the riders up close. With 300 vertical meters and between 30–45% slope incline with a few trees freshly covered with a thick layer of snow, this face should allow the riders to go fast with many possible lines. The venue announced for the second day, though not yet confirmed, is the Rosa Huta (the Alpine Olymic venue for 2014) that has 400 vertical meters and 35–45% slope incline.

Veronika Sorokina, Russian Nissan Sports Adventure Wild Card skier: «For me, this event in my home country is wonderful because there are riders here that you only see in the magazines and on TV. To have them here is great… Today, I saw lots of smiling faces on the slopes and it was a real pleasure.»

Elyse Saugstad (USA), winner of the Freeride World Tour 2008 in ski: «This mountain has incredible runs; we are really anxious to ride it. The energy here is great… we are all ready to go for it: it’s our first competition of the season and the atmosphere is full of energy! I hope we get to go to the second venue with heli access, but I know that whatever happens, we will have a great time. The conditions are perfect for the best to win!»

Nicolas Hale Woods, founder and organizer of the Freeride World Tour: «Snow is blessing the Sochi region for the Nissan Russian Adventure 09, 1st stop of the Freeride World Tour. It has been snowing close to 1.5m during the last 72 hours, to a point where our mountain guides are eager to see the end of the snowfalls. Riders are warming up dropping endless pillow lines, with never ending face (snow) shots. Nobody can wait to see these mountains with bluebird days, which should be the case as of tomorrow. Some serious avalanche checks are necessary to confirm day 1, hopefully on Thursday.»

Tags: FWT, NRA