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Communication platform is the brand promotion of the basic concept. It is complete unical idea and its own complex of realization instruments.
We propose strategy of brand identity development on the basis of sports and active life style valuation and image.
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- Action Sports Marketing consultation: analysis, information research; evaluation, correcting promotion strategies; events schedule compilation for sponsors' support, sportsmen (sport team) selection for brand endorsement.
- Recommendation in choice of Action Sports for brand promotion and sponsorship.
- Brand promotion program support with action sports culture, correcting current program.
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Development and realization of communication programs including all channels and instruments of communication with the customer for penetration deepening and cover increasing.
TTL — «through the line» — Integrated communication including ATL and BTL instruments.
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- Creation and control of concept realization.
- Crew selection: photographers, cameramen, directors, models, sportsmen.
- Place selection: studios, pavilions, landscapes.
- Sport, advertising, documentary photo and video production.
- Edition, mastering, sound recording, CD/DVD recording and copying.
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- Information environment research and evaluation
- Development and realization of communication instruments complex
- Establishment and development of relationships with the mass media.
- Realization of all types of relationships with a press: initiation of publication, control and qualitative assessment of information, development and realization of co-projects.
- Information texts and documents preparation and writing.
- Development and support of own information sources: site, blog, e-magazine, brochure, newspaper, etc.
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- Development and support of partnership and sponsorship of events, sportsmen, teams and clubs.
- Consulting in sport team and sportsmen recruiting for endorsement and sponsorship.
- Sportsmen, sport team PR and promotion by personal program: competition and events (Russian and international) participant, rating attendance and mentioning in press.
- Programs of straightness of sponsor mentioning in events.
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- Development and realization of full event complex.
- Project's concept creation.
- Event image development (semantic, visual and verbal concept).
- PR-campaign of event (before, on time, after).
- Event's promotion and announcement (advertising, promo, guerilla).
- Events partners engaging, co-promotion.
- Event realization.
- Event placement: choice and preparing, getting all permission.
- Technical support of event: music, light, special facility, safety, security, cleaning service.
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- Unical parks concept developmen.
- Action Sports facility development and building: single or complex of constructions for bmx, skateboarding, aggressive inline skating, akrostreet, snowboarding, ski, etc.
- Facility can be developed upon a typical and special project. It can be static or mobile.
- Engineering of various degree of complexity tracks for competition in various Action Sports — earth, snow, mountain, water — alpine skiing, all types of bikes, wakeboarding, motorsports, etc.
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- Collecting and providing of action sports videos (spots, movies, train spots, programs).
- Legal support of video license.
- Video distribution on TV channels, broadcasting organization.
- Internet broadcasting.
- Live broadcasting on TV and Internet.
«Zelenaya Ulitsa» — wheel sport city festival
1 June 2008
Moscow, "Luzniki"
Type: Festival
Arts: aggressive inline skating, bmx park , bmx street, mauntainbike, skateboarding
«Zelenaya Ulitsa» («Green Street») is a wheel sport festival which unites aggressive inline skating vert, roller freestyle slalom, bmx street, bmx flatland, mountain bike «speed shore», skateboard street, skateboard «game-of-skate», rastabike.
Gallery Zelenaya Ulitsa\Green Street
«Zelenaya Ulitsa» — area of festival.
For the first time the territory near «Luzniki» (Moscow stadium) was left for those who daily practice in megapolis active way of life. For one day the area near «Luzniki» became a street of dream where everyone got pleasure from communication, positive energy and good mood. There were many competitions and contests on the sport grounds where the most courageous and active guests got prizes and presents. Specially for this festival a unique park was projected and made. The figures of the park were like a street relief. In this park the beginners enjoyed the first steps in alternative sports and professional sportsmen showed their skills and judged competitions among amateurs. In the park BMX Street and Skateboarding competitions were held. The prizes were given by Streetelite, Nike, Eastpak and Element. 360SCA worked out the idea of the festival organized and held the event. Also 360SCA promoted and covered festival results in specialized Mass Media and initiated the discussion of the event in the internet
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