PhilosophySport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.
Sport. The sports we chose have many names: extreme, We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency. ReleasesThe Nissan Russian Adventure will launch the 2009 Freeride World Tour: Get ready for the first of the 4 FWT stops in Sochi, Russia, January 20th - 25th14 January 2009
 The top athletes of the 2008 Freeride World Ranking are full of anticipation as they prepare for the new season. With great snow already covering all the Alps, French skiers Aurélien Ducroz (3rd FWT 08) and Sébastien Michaud (2nd FWT 08) are warming up their legs to get ready to go for their 2009 goal: to be the Freeride World Champion! Henrik Windstedt (1st FWT 08), amazing Swedish Sébastien Michaud (FRA): «My motivation is still there. At the age of 36, you don’t think about competing in the same way as when you were 25. Pressure to get top results, that’s been gone for a long time now. Only the pure pleasure matters now. To take in every moment, riding with your friends all across the globe. The FWT is good for our sport. The organizers had the great idea to actually consult riders on the judging and qualification systems. What really impressed me was the fact we cannot go check out the face and ski on it before the competition. The true essence of freeriding is thus respected.» Takuji Fujii, Managing Director, Nissan Motor Russia says: «Nissan is excited that Sochi is hosting the Freeride World Tour in Russia for the second consecutive year and to be raising the profile of this sport in our country. As professional athletes travel from all around the world to join the event, we look forward to seeing more and more local talent competing.» Meanwhile, the snowboarding stars are also preparing themselves for a big season. Xavier de Le Rue (1st FWT 08) proved he is already back with a recent victory in boardercross. Swiss riders Ruth Leisibach (1st FWT 08) and Cyril Neri (4th FWT 08) are already showing great promise in the Valais Mountain range and are preparing themselves for the legendary Bec des Rosses — the Nissan Xtreme Verbier face and the location for the final of the Freeride World Tour. The judging method and academy, developed this summer by the head judges, the organizers and the Pro Freeriders Board take the Freeride Evolution in the right direction. The Freeride World Tour judging system has been The Freeride World Tour 2009 Since 2008, the Freeride World Tour has made sports history bringing together international freeriders. For the first time, skiers and snowboarders, men and women, travel the world seeking the Freeride World Champion title. The stages of the Freeride World Tour 2009 (FWT)
The Freeride World Qualifier 2009 events (FWQ)
*A sister event is a FWQ which will qualify the winners of each category to participate in the FWT event to which it is linked 2009 Freeride World Tour Media content & TV Distribution New Press Kit: A Press Kit that explains the Freeride World Tour, the unique Ski & Snowboard World Tour: new rules, new judging system and World Ranking as well as the freeride evolution driven by the athletes thanks to the Pro Freeriders Board. New Media Library: The new Freeride World Tour Media Library is now online to give you quick access to Free of rights photos & videos. You simply need to create your own pass word, search for the media you need and download them in just a few seconds! Accreditations for the Freeride World Tour Events: Please send us your accreditation requests and we will provide you support and info to organize your trip to join the FWT 09. TV Distribution: Free of right videos
TV Distribution: Quattro Media — Florian Schnellinger Nissan are proud to be the founding partner of the Freeride World Tour, forming a key pillar in Nissan’s Sports Adventure programme which aims to support and promote adventure sports and an active outdoor lifestyle through world class events, media properties and integrated communications. The Nissan Sports Adventure programme encompasses the Nissan UCI Mountain Bike World Cup, UCI World Championships, the Nissan Outdoor Games and the Nissan Qashqai Challenge. Nissan Sports Adventure combines the spirit of adventure with the controlled elements and skills of more traditional sports within the context of challenging and ever evolving environments. This sports adventure ethos reflects Nissan’s passion for adventure, independence and continuous achievement. For more information on Nissan’s Sports Adventure programme please visit: |