360° SCA

rus / eng

Philosophy

Sport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.

Marketing communications. We start building any communication from the answer to a question: what do we want to say and to whom? And only after that we apply all the necessary tools that let us say what we want and to whom we want with maximum effect. There are instruments that we have mastered perfectly, and there are ones we have to create depending on the goals. All members of our team can effectively apply the well known marketing instruments, but we are sure that the use of standard instruments is not enough for performing concrete tasks. Here, individual approach is needed.

Sport. The sports we chose have many names: extreme, non-Olympic, action sport, fun sport, etc. We prefer to call them «alternative sports», as in the frame of sport this name lets us embrace quite a wide variety of sports. Also it lets us avoid such connotations like in case with «extreme sports», associated mainly with teens and high level of risk for health, but it is not always like this (потому что?). But, honestly speaking, in the most interesting cases we are ready to work with traditional sports. All members of our team ride or play something.

People. They are the most important for us. They are the ones who determine what we do. People who work in the agency should enjoy their job, that's why they love what they do and succeed in it. The people who take part in our projects are the main, that's why we try to offer them only the things they will really like and need. The people who apply to us for service are everything for us, as they are the ones who make our work effective and efficient.
All members of our team communicate with people, not brands, companies, legal entities, robots etc.

We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency.

More: services, portfolio, clients&partners.

Releases

Freeride World Tour 2008

20 December 2007

The Freeride World Tour is born!

The planet’s best male and female freeride skiers and snowboarders are invited to finally contest in a Freeride World Tour. The tour is made up of five events and boasting the biggest prize money — $300,000 — ever in the history of this sport. Every single one of the invited riders has accepted the invitation promising a world class first edition. The total elite of the sport will put on a great show from North America to Russia and finally the Alps.

The growing popularity of freeriding along with the development of professional athletes has initiated the first edition of the Freeride World Tour. “The idea of putting together a world tour is 10 years old. Thanks to our main partners Nissan,
O’Neill and Swatch, as well as our resort partners and industry partners, seeing it happening 10 years later is a great feeling. The sport is ready,” said organiser Nicolas Hale-Woods, also initiator and organiser of the prestigious freeride contest Verbier Xtreme.
The two first contests are new events that have been added to complete the tour with three already existing events. The tour stops in Western and Eastern Europe as well as on the American continent with:

• Nissan Mammoth Challenge, in
California, USA, 22 - 26 January
• Nissan Russian Adventure in the
Caucasus Mountains, Sochi,
Russia, 31 January — 5 February
• Swatch O'Neill Big Mountain Pro,
a mobile event in the Alps, 24
February — 2 March
• Nissan Freeride de Tignes in
France, 9 - 12 March
• Nissan O'Neill Xtreme Verbier in
Switzerland, 14 - 23 March

After the final event, the four Freeride World Champions (ski/snowboard/men/women) will be crowned. Up to now, the joint participation of skiers and snowboarders already existed in individual contests but their reunion in a world tour is a new idea. Every rider — on one or on two boards — has a different way of reading and interpreting the possible lines on a slope, but they all share a common approach and the same mountain spirit.

Organiser Nicolas Hale-Woods comments:
“The feedback on the new born Freeride World Tour we have among the riders, industry and media communities is fantastic and beyond our expectations. We are very excited to launch this global tour, visiting some of the most prestigious resorts in the world. Offering the best conditions to the riders is, and will remain our first objective. The success of the Freeride World Tour will then naturally flow.”

For riders not selected to the Freeride World Tour there is another opportunity to fight for the top through three contests of the Freeride World Qualifying Series (FWQS) and two open prequalification contests. Unknown top-level riders will thereby have the chance to challenge the world’s best freeriders in the quest for the World Champion title.

Tags: alpin ski, FWT, snowboarding