Three New Freeride World Qualifier Events And The Wild Cards for the Nissan Russian Adventure in Sochi
16 December 2008
The Freeride de Chamonix (FRA), 15–19 February, will take place in the amazing ‘Pentes de l’Hôtel’ in the Brevent ski area facing the spectacular Mont Blanc. Chamonix is returning to their tradition of major freeride competitions which allows for a FWQ in the French Alps! Info at: http://www.freeridechamonix.com
The Tram Face Golden Ticket in Squaw Valley USA, 20–22 February, sister event to the Nissan Tram Face — Squaw Valley USA will take place on «the Light Tower Face». Following this new Freeride World Qualifier event, the American stage of the Freeride World Tour will take place a few days later (27 February-5 March) on the Tram Face, a mythical face that has never been open for freeride until now. The Tram Face Golden Ticket will allow young talented Americans to go for their spot to compete against the world’s best since the top three in each category (a total of 12 athletes) will automatically qualify for the Nissan Tram Face! Event Contact: rlindquist@cruxevents.com The Salomon Extreme Freeride Championships in Taos, New Mexico (USA), 4–7 March, completes this great series of events selected in the US as a Freeride World Qualifier, allowing the best to qualify for the Freeride World Tour 2010 without coming to compete in Europe. Info at: http://www.skitaos.org/freeride 23 ‘Wild Cards’ given for the Nissan Russian Adventure in Sochi, Russia, first stage of the Freeride World Tour 2009 (20–25 January) Joining the 40 best skiers and snowboarders already qualified to take on the Caucase mountains at the end of January, the ‘Wild Cards’ are given to exceptional athletes for each of the Freeride World Tour events. These riders, considered part of the world’s elite, are selected by the organizers of each event. Often, they are athletes coming back after an injury or those that have not been able to participate in enough events to score enough points in the Freeride World Ranking to be qualified. Particularly important to note is the presence of exceptional riders such as Steve Klassen (USA) in snowboard, victory record holder of the Nissan Xtreme — Verbier, Richard Permin (FRA), freestyler above all, yet wants to reveal his freeride talent, as well as Sverre Liliequist (SWE), extremely motivated to return to top level competition at the FWT 09. Henrik Windstedt, World Champion 2008 in ski and member of the Pro Freeriders Board 2009 «It is great to see the evolution of the Freeride World Tour after a successful first season. All the top riders appreciate this new circuit and are coming back for a second year so the level of performance will be even higher and more impressive than last year. The Freeride World Tour, by offering truly professional events and numerous qualifiers, is the future of our sport.» Complete Wild Cards list for the Nissan Russian Adventure — Sochi — Russia (20–25 January): Ski Men: - WC1_PERMIN Richard FRA
- WC2_BAYDAEV Alexander RUS
- WC3_LILIEQUIST Sverre SWE
- WC4_GARBIEL Craig USA
- WC5_POST Griffin USA
- WC6_MEYNET Olivier FRA
- WC7_CRABTREE Brett CAN
- WC8_DIET Thomas FRA
Snowboard Men: - WC1_KLASSEN Steve USA
- WC2_ZIPSER Max AUT
- WC3_LVOV Pavel RUS
- WC4_DRUZHININ Egor RUS
- WC5_THEMEL Eric AUT
- WC6_ CARRON José SUI
Ski Women: - WC1_PERSSON Marja SWE
- WC2_ASHTON Jen CAN
- WC3_SOROKINA Veronika RUS
- WC4_JAKOBSSON Stina SWE
- WC5_HARGIN Janette SWE
- WC6_MONEGO Giulia ITA
- WC7_BURGE Jamie USA
Snowboard Women: - WC1_PAHL Elizabeth RUS
- WC2_PEKAREK Bibi AUT
- WC3_BOCK Aline GER
Griffin Post (USA), Wild Card for the Ski competition in Sochi «The FWT 09 serves up the most natural ski competition in the world: a start gate and a finish gate; the only boundaries are the riders' imaginations. While some riders may be better known than others, don’t be fooled- every single competitor on the start list could win this thing, the depth of talent is unbelievable. The winning riders will be able to match their abilities and imagination nearly perfectly to some of the most difficult faces in the world, blurring the line between what¹s possible and what’s simply outside of the proverbial box.» New partnership with Columbia Sportswear Company™ The Freeride World Tour is proud to announce a partnership with Columbia Sportswear Company™, who is the official supplier for the Swiss stage of the Freeride World Tour: the Nissan Xtreme- Verbier 09. Founded in 1938 in Portland, Oregon in the United States, the Columbia Sportswear Company™ has gone from being a small family hat distribution business to being one of the world’s largest brands for sportswear, shoes, accessories and equipment for outdoor activities. High quality, technical materials and functional products have allowed Columbia to become one of the top ski wear brands in North America and are the basic principles that guide Columbia throughout the product development process to create original products. http://www.columbia.com The Freeride World Tour 2009 Since 2008, the Freeride World Tour has made sports history bringing together international freeriders. For the first time, skiers and snowboarders, men and women, travel the world seeking the Freeride World Champion title. The stages of the Freeride World Tour 2009 (FWT) - 20 — 25 January: Nissan Russian Adventure- Sochi, Russia
- 27 February — 5 March: Nissan Tram Face — Squaw Valley USA — New event
- 8 -14 March: Nissan Freeride de Tignes, France
- 20 — 29 March: Nissan Xtreme — Verbier 09, Switzerland
The Freeride World Qualifier 2009 events (FWQ) - 30 January-2 February: The North Face Masters of Snowboarding — Snowbird (USA) — Sister event* of the Nissan Tram Face Squaw Valley (USA)
- 5–15 February: Scott Big Mountain Fieberbrunn (AUT), sister event of the Nissan Freeride de Tignes (FRA)
- 13–16 February: The North Face Masters of Snowboarding — Crested Butte (USA), sister event of the Nissan Tram Face — Squaw Valley
- 15–19 February: Freeride de Chamonix (FRA)
- 19–22 February: Winter Mysticxperience (ITA) Monte Rosa
- 19–22 February: The Tram Face Golden Ticket, Squaw Valley (USA), sister event of the Nissan Tram Face — Squaw Valley USA
- 6–8 March: The North Face Masters of Snowboarding — Kirkwood (USA)
- 4–7 March: Salomon Extreme Freeride Championships — Taos, New Mexico (USA)
- 13–18 March: Nendaz Freeride (SUI), sister event of the Nissan Xtreme — Verbier 09 (SUI)
- 31 March-5 April: Jasna Adrenaline (SK)
- 22–26 April: Röldal Freeride Challenge (NOR), sister event of the Nissan Russian Adventure, Sochi 2010
*A sister event is a FWQ which will qualify the winners of each category to participate in the FWT event to which it is linked Media Info - Accreditations: Save the dates and send us your accreditation requests now (form included) to media@freerideworldtour.com. If you wish to get accredited to the Nissan Russian Adventure in Sochi, please send you request asap
- Press kit available upon request
- High definition photos from the Freeride World Tour are available upon request or at www.freerideworldtour.com
International Press Officer: Marianne Brechu +33 611 99 24 76 media@freerideworldtour.com & Karen Allais / Links Communication +33 450 91 41 08 TV Distribution: Florian Schnellinger Quattro Media +49 (0) 8093 — 572 58 (direct line) +49 (0) 170 — 7672 — 422 (mobile) media@4msports.com Note to editors: Nissan are proud to be the founding partner of the Freeride World Tour, forming a key pillar in Nissan’s Sports Adventure programme which aims to support and promote adventure sports and an active outdoor lifestyle through world class events, media properties and integrated communications. The Nissan Sports Adventure programme encompasses the Nissan UCI Mountain Bike World Cup, UCI World Championships, the Nissan Outdoor Games and the Nissan Qashqai Challenge. Nissan Sports Adventure combines the spirit of adventure with the controlled elements and skills of more traditional sports within the context of challenging and ever evolving environments. This sports adventure ethos reflects Nissan’s passion for adventure, independence and continuous achievement. For more information on Nissan’s Sports Adventure programme please visit: http://www.nissan-sportsadventure.com
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The agency unites sport and business interests
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We create marketing programs aimed at promotion of goods and services in the market by means of sport.
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It is not easy to answer such a question especially when you know that you have only a couple of sentences in reserve and you have already used one of them. I’ll try: we complete marketing tasks of our clients and our favorite way is alternative sport.
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360SCA develops projects that create «positive image» of a company, a brand and «extreme” itself.
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Alternative sports (extreme, fun-sport) are non-Olympic and non-team sports.
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Sports connected with risk, speed and adventure. Alternative sport is an indispensable part of successful and modern people’s lives.
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Alternative sports (extreme sport) — popular individual sports, connected with speed, height and danger, they astonish by their staginess and of course have their own culture, fashion and music.
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Honestly speaking, I don’t really like the word alternative. An alternative to what? Many of «alternative» sports are now becoming Olympic. «Extreme” sport is also not a very correct name, as any sport including chess and checkers has some extreme elements. In my opinion, this is the sport that helps young and not so young people express themselves as individualities. In such sport not only results are important but also style and individuality of a sportsman. First of all it’s pleasure and only then muscle loading, competition, ratings etc. These sports let feel freedom and speed, develop skills others don’t have and experience feeling that are impossible to have doing other sports and bring only positive emotions.
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Currently: MTB, kite, wake, snowboard.
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Mountain skis, motorbike, bike.
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Snowboard, mountain bike, and everything you can ride on water and land. By the ay, there are alternative sports in which you don’t ride anything: caving, mountain climbing, alpinism etc. There are also sports in which you fly: paragliding, base etc. In other words: the question is inappropriate.
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I go snowboarding and fitness-roller-skating. Already 9 years of riding experience. I have a snowboard instructor license (2005), Training Centre FGSSR, SC «Kant».
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Snowboard, wakeboard, roller skates, MTB and many other things in plans.
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Mountain bike, motorbike, snowboard. Friends of mine are pushing me to try mountain skis. So, I will…
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I want to respond briefly — «we are» — but probably it will not solve the problem. More detailed information we tried to give here.
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Transmission of information to the mainstream audience through positive images of sportsmen and bright sport events.
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A tool of creation and delivering of informational messages, based on sports, events, sportsmen, sport culture and traditions.
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Telling about unclear and puzzling for many people sports in a simple human language. Transition of good old «there should always be a place for a heroic deed» from everyday life to sport life, and the ability to report this information to the mainstream audience. E.g.: Wakeboarding — riding a board with a halyard after a boat that makes a wave of a special shape on which a rider can perform leaps and tricks.
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I hope, it’s clear what is communication: assembler, message, encoding, message transmission channel, recipient, who decodes it in his own manner, depending on his world picture, his reaction and our attempt to receive and understand the feedback to formulate a new message. And now let’s make it that the channel and the basis of the message would include a value meaningful for the recipient and the encoding would be in a language clear to him. In case with the audience to which our work is offered such language is sport.
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This is a brand message, transmitted by means of a whole set of tools. A properly formulated and delivered message lets to establish strong connection between a brand and its final consumer.
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Tools of creation and transmission of informational messages for broadcasting of positioning, image and values of a brand, aimed at its promotion.
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The whole system of interactions produced from brand, around brand and for brand, from a telephone call to distributors to bringing up a whole generation that would connect its life with this name.
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Transmission of brand information to the consumers by means of different marketing activities.
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This is when goods and services start speaking your language.
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It’s impossible to calculate. Every year there appear new varieties of alternative sports connected with new territory reclamation, adaptation in the cities, improvement of material-technical base and as a result-the rising level of sportsmen.
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I think, the number of varieties is endless. It depends on the power of imagination. E.G. There is skateboard and there is flowboard, t-board and pamgo. There is enormous power and potential in all this, an endless space for creation, discoveries and freedom.
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As many as the wild monkeys in Brazil-impossible to count!
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There is almost no difference. Alternative sport is a more harmonious term. Though, extreme, unfortunately, is not always connected with sport.
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The difference is in associations and scale. I wouldn’t call all the people who like riding bikes through traversed area or the whole bunch of proud snowboard owners thrill-seekers. They only do the sports they like not limiting themselves and not claiming for Olympic medals. This is fun-sport, alternative sport. By the way, the mind blowing actions of the people, that can be described as «extreme» are also a kind of sport that is for sure being an alternative to anything else.
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The difference is in availability, risk level, the amount of adrenaline and professionalism. Real extreme presupposes high level of professionalism.
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As much as the completion of the task you want to realize by means of this project.
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A good project should cost a lot.
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From little sums to billions.
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Not much in comparison with the results you’d get, whatever they’re measured in. If the result doesn’t exceed the input, what is this project for?
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Even more — we are so sure in it that relying on this statement we are building our business and realizing communicational tasks of our clients.
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It is necessary for the people who: - want to be free but don’t treat freedom like carelessness; - don’t want to live guided by TV settled consumer society frames - aspire to express themselves as individualities; - try hard to be responsible for their deeds and are not afraid of making decisions; - don’t leave job at 6; - don’t like when others decide for them what to do; - treat the elements like parts of human nature and not like «all inclusive» during a 2 week stat in Turkey. - do not wilt the childish willingness to know many new things and to enjoy the waves, the sun and the smoke of fire, the wind and the snow everywhere.
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Yes! It is needed a lot, people are inclined to self-destruction and only alternative sports give them such a unique possibility-to kill themselves! (Just kidding).
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Yes. Everything is at the beginning.
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When coming to a shop, only on the shelf with dairies I can count more than 50 absolutely useless items of the kind« some people will to all lengths to make them simple folks pay ». Alternative sport is not a marketing-created demand. This is a really existing and actively developing part of our life, an amazingly gorgeous part. You want to share these emotions. We still have to break through a tough wall telling a hundredth time to those who are not familiar with it that there is something besides football. But, in my opinion, the wall has already moved.
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Fashion? Fashion is quite a strange word in the context of sport. We are more likely to see not the process of sport fashioning but the process of economic and cultural growth of our country. This is a well known fact that we have many resources released at the moment to think about leisure and to have more willingness to make it unique, extremely interesting and useful both for body and mind.
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No, but I think that in the near future the trend of «alternative sports» will steadily grow.
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Fashion will not go. And minimum in two years we will acquire something, including reputation.
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Every year there are more and more people who want to be free. More people understand that life is not only shopping and buying multi-inch TV sets with further sitting in front of them. Anyway, we won’t be left with nothing- our sport will always be with us.
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As I have already said-everything is at the beginning.
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Those who think that doing these sports is fashionable never do them for a long time. We call them «round-sport-hangouts». Many of these sports are connected with serious health risks — shall a normal person do it if he’s not sick with mountains waves and flights, if he doesn’t dream of getting the pleasure that his favorite activity brings again and again. That’s why even if these sports come out of fashion; the people doing these sports are here to stay. They will stay with the emotions and inimitable feelings that can be caused only by alternative sports.
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Very different people from the point of view of social demography do it. But, of course, not a banal strive for self-improvement unites them, It really doesn’t matter what’s the reason— to show off or to challenge yourself, the main thing is to move on.
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Mostly, successful people who value freedom.
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Alternative sports are for the young people who want to go to extremes in overcoming their fears and investigation of their physical abilities. Though, youth is a psychological age. They are always looking for soul mates with whom they can share their emotions. That’s why if someone really deserves attention and respect, he becomes known.
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Everything depends on what goals are set in front of us—when developing individual campaigns, it’s necessary to think about individual rates. Of course in the basis of these rates there would be some common parameters—the number of people, the quality and quantity of publications, atmosphere of event, the content of response etc.
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Client and member recall.
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The number of contacts, media publications, member recall—a huge number of criteria that are singled out depending on the communicational tools that are used and the goals of our partners.
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At the stage of project planning we hold a round table with our partners and discuss what do they want to achieve. This «want to achieve» should have well-defined parameters of evaluation, both quantitative and qualitative. Number event visitors, quantity and frequency of contacts, quantity and character of publications, advertising equivalent of PR materials, concrete sales growth and audience recall-are only few of them. If speak about brand values or other categories increase of which is stupid to be measured in number of publications, there is an opportunity to make an extended research that will give a distinct idea of what we have achieved and what further steps should we make.
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Sooner or later everything becomes pop. The main thing is to be a trendsetter!
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If the feeling of control over your body, freedom of making decisions and moving around the world is pop, I am ready to vote with both hands for it.
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Multiple TV shows about stars and sports equipment are honestly making pop out of sports. When I went to buy skis in winter, I got into a crowd of mamas, tearing out the last skis from each others hands. Figure-skating has become extremely popular. Is it good or bad? Extreme sport is individual sport. It only benefits of the growing number of competitions, projects and enterprises, as they are the ones that afford an opportunity to grow and show the skills.
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Spin around your axis. Seen everything? Same with us.
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Because this is our point of view.
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A circle, a sphere— our work embraces all the aspects of marketing and sport.
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Everyone has a personal set of associations that he or she connects with this number. In general and in particular all of them have a right to be. What are all these limits for? If you think about the name and put some meaning in it, it would also be 360.
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It is too early to speak about competition. First, we should work hard altogether to develop the segment of sport marketing to have an opportunity to compete in the future.
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Yet we don’t have direct competitors. This is quite a small niche. Though, it develops and grows.
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