Sport entertaining festival in «Crocus City» — new type of event which offers not only various activities and shows for participants and guests but also possibility to try various kinds of sport. The festival was an important social event, because the aim was creation of youth sport culture and interest for healthy and active way of life. The event was made in the context of Federal target program «Development of sport and physical culture in Russian Federation for 2006–2015».
Sport entertaining festival in «Crocus City» united several grounds: indoor soccer, skating-rink, ground for playing chess (chess tournament «White Castle») and «Extreme Academy» park (skateboarding, aggressive inline, bmx, trampoline, breakdance and MC mastery).
The festival program included entertaining, sport competitions, famous sportsmen master classes and free communication with champions and stars of professional sport.
360SCA worked out and implemented PR-company of Sport entertaining festival in «Crocus City» and managed alternative sports ground «Crocus Extreme Academy».